Crafted the 30-second pre-launch trailer for a Netflix Arabic series, building suspense through carefully paced cuts, mysterious faces and hidden secrets, before culminating in the glowing Arabic title reveal and Netflix sting.
Crafted the 20-second post-launch YouTube ad for a Netflix Arabic series, using bold Arabic kinetic typography in signature Netflix red to unfold the anatomy of revenge. Years of planning. A trusted getaway driver. Money. An insider. Each element builds the tension, revealing what it takes to execute the perfect plan.
Cut the 30-second YouTube trailer for season two of a Netflix Arabic comedy-drama, using sharp comedic timing, playful transitions and carefully paced edits to capture the family chaos. The rhythm shifts from humour to heart, building towards the hand-lettered title reveal.
What if the Squid Game guards invaded Saudi Arabia through Snap Map? Netflix and Snapchat brought the series into the real world, taking over iconic locations across the Kingdom. I edited and animated the campaign case study film, weaving together real Snaps, animated phone interfaces and dynamic map transitions, building towards the results reveal: #1 show in Saudi Arabia and 15.2M+ organic reach.
A 15-second Lay’s spot for MBC that brings new flavours and entertainment together through the Shahid streaming app. I shaped the film’s pacing and visual storytelling, bringing the products and platform to life through dynamic motion design, animated phone interfaces and a bold Arabic end card. Watch on Vimeo
Captured the festival’s biggest moments in 60 seconds: 122 films, 27 Hollywood stars and 6,500+ badges. I developed the visual treatment, designed the Arabic kinetic typography and handled the animation and edit, combining cinematic stills with the festival’s signature colour blocks to turn a year of milestones into a fast-paced visual story.
Transformed the giant outdoor screen at the Red Sea Film Festival into a larger-than-life cinematic experience, bringing the excitement of the festival beyond the screen. I led the visual treatment, motion design and animation of a 25-second loop, using dynamic film titles and seamless transitions to build towards the iconic RSFF24 green grid. The film culminates in “The New Home of Film,” turning a high-impact visual showcase into an invitation to experience the festival firsthand.
Channelled the high-pressure chaos of The Bear into a punchy 15-second Disney+ promo for Season Three. I shaped the edit and animated bold kinetic typography, using sharp cuts and beat-driven transitions to amplify the tension of the kitchen. Every frame builds towards the Season Three reveal and Disney+ end card.
Turned The Bear’s critical acclaim into a compelling 10-second reason to watch. I built a fast-paced edit that puts its biggest accolades front and centre, from multiple awards to The Guardian’s five-star review and a 99% Rotten Tomatoes score. Each reveal builds credibility and anticipation, culminating in the FX title and Disney+ end card.
Brought the suspense of The Veil to Saudi audiences in a gripping 15-second Disney+ YouTube promo. I shaped the edit around tense, snowbound border scenes, using sharp pacing and bold Arabic typography to build intrigue towards the title reveal and a compelling invitation to watch the first episode free.
Defined the visual storytelling of AlUla’s cinematic brand launch film for the Royal Commission for AlUla. I shaped the film’s narrative, editorial rhythm and visual transitions, creating a seamless journey through sandstone cliffs, ancient rock art, palm oases and wildlife. I also developed the fine-line motion graphics that trace the landscape, establishing a distinctive visual language that unifies the film.
Shaped the visual narrative of Bloom’s UAE 54th National Day film, capturing the spirit of belonging through sweeping landscapes, family moments and the sound of the oud. I crafted the edit, pacing and transitions, and designed the typography and bilingual end card to bring the film to an emotional close.
I’m a Dubai-based Senior Motion Designer and Editor with more than 20 years of experience bringing brand stories to life across the Middle East.
I lead motion and video projects from concept to final frame, combining storytelling, animation, editing, colour and sound. I also bring AI video generation into the creative process, turning static ideas into cinematic experiences without compromising on craft.
With a background in UI/UX and digital design, I bring a designer’s eye and an editor’s instinct to every project. Beyond the work, I mentor emerging talent and believe it’s the smallest details that make the biggest difference.
Social motion
Meta · Stories · LinkedInThumb-stopping social, designed and cut end to end: Reels for Meta, vertical Stories and longer films for LinkedIn.
Father’s Day
For Peugeot’s Father’s Day campaign, the team and I crafted an emotional story through thoughtful editing and pacing, creating a heartfelt film that went on to win Bronze at Dubai Lynx.
PeugeotMDLBEAST AFT_r Events
The music doesn’t stop when the main event ends. For AFT_r, I developed a bold black-and-white animation style and brought it to life through fast-paced, beat-driven edits that captured the energy of the event across social media.
MDLBEASTMDLBEAST Soundstorm Events
Led motion design and editing for Soundstorm 2025’s social content. For the launch reel featured here, I animated Arabic kinetic typography in sync with the music, building excitement towards the festival date reveal.
MDLBEASTRed Sea Souk
Brought Red Sea Souk’s visual identity to life across social media, animating event announcements, programme updates and short-form content through kinetic typography and dynamic transitions.
Red Sea Film FoundationEarly bird ticket push
Brought the excitement of the festival to social media through motion design and animation. For the early bird campaign featured here, I combined bilingual kinetic typography and the festival’s signature patterns to build anticipation and promote the all-access pass.
Red Sea Intl. Film FestivalSave the date
Turned a simple save-the-date announcement into a moment of anticipation, using motion design and animation to build excitement for the festival and the cinematic experiences to come.
Red Sea Intl. Film FestivalInternational Day of Families
Family is found in the moments that bring us together. For Bloom’s International Day of Families, I edited a heartfelt film weaving together candid family moments and typography to build a message of belonging and community.
BloomMother’s Day
Created a heartfelt Mother’s Day tribute for Bloom, using gentle pacing and animated typography to celebrate the mothers who make a house feel like home.
BloomFury of the Flat Tire
A fun horror-style post for Citroën: a flat tyre on the road can be truly terrifying.
CitroënThe Last Mile
Turned the everyday fear of running out of fuel into a playful horror-inspired social story, using suspense and dark humour to make the last mile feel truly terrifying.
CitroënHomegrown film studio
Brought the story of an Emirati film studio’s rise from local hits to the Academy Awards to life through an animated torn-paper collage, celebrating the growth of homegrown cinema.
Image Nation Abu DhabiStudio showreel
Reimagined Image Nation Abu Dhabi’s film and television portfolio as a dynamic vertical showreel, using sharp edits and cinematic pacing to showcase the studio’s storytelling to industry professionals.
Image Nation Abu Dhabi